As part of its delivery for London Creative and Digital Fusion, Creativeworks London led on the production of a number of outputs for the London Fusion programme. These include five films, a print publication and 12 posters that were exhibited at the final London Fusion event ‘Innovation Powerhouse’ at Goldsmiths University in November 2014 – all of these outputs can be viewed and downloaded below.

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Driving Product into the Luxury Market

RolleyGolfTM worked with Goldsmiths University to enhance client relationships and boost its business strategy, enabling it to offer new employment opportunities and grow its customer base.

Arnold du Toit, RolleyGolfTM founder, said: “The London Fusion project has engendered a feeling of trust and shared experience
between the project participants that we feel brings fresh understanding to a range of questions influencing how SMEs and institutions collaborate.”

Before the collaboration, RolleyGolfTM was manufacturing and selling one-off products
by word of mouth and physical presence. The London Fusion collaboration allowed enhanced relationship building with clients. Now, RolleyGolfTM has an impending web presence and has also integrated mobile and back-office operations.


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Queen Mary - University of London
Arts & Humanities Research Council
European Union
London Fusion

Creativeworks London is one of four Knowledge Exchange Hubs for the Creative Economy funded by the Arts and Humanities Research Council (AHRC) to develop strategic partnerships with creative businesses and cultural organisations, to strengthen and diversify their collaborative research activities and increase the number of arts and humanities researchers actively engaged in research-based knowledge exchange.