The Creative Voucher scheme enabled small and medium sized businesses to partner with an arts & humanities-based researcher from one of Creativeworks London’s partner institutions. This section shows all of the projects that we have supported. More information about the scheme can be found here.

Creative Voucher Scheme

Magic Me and Queen Mary, University of London

SME Partner

Susan Langford, Magic Me

Academic Partner

Dr Caoimhe McAvinchey, Queen Mary, University of London

Project Title

A Sense of Place – intergenerational arts practice and cultural collections

Project Description

Building upon the research conducted by Dr Caoimhe McAvinchey in a report titled ‘Wild, Wild Women’ the collaboration between Magic Me and Queen Mary University London set out to develop training mechanisms and resources for arts organisations looking to address programming for diverse audiences. The project had a particular focus on assisting museums, libraries and archives with creating more intergenerational programmes and participatory projects for older audience members.

The collaboration began by researching existing intergenerational arts projects and schemes and scoped out a number of London based museums including the British Museum, Horniman Museum and Hackney Museum. This researched revealed a division of programming based along age lines.

In February 2014 a continuing professional development (CPD) day was ran by Magic Me, with contributions from Dr McAvinchey and Sue Mayo from Goldsmiths. The event brought together fourteen artists from Magic Me’s pool for a day of presentations, practical exercises and discussions looking to develop the participants skills as well as develop Magic Me’s training programme.

Next Magic Me organised a training day at the Bishopsgate Institute for artists and employees of cultural collections. Nine institutions attended including the British Museum, the Museum of London, Hackney Museum, the National Archives, the Southbank Centre, the Horniman Museum, Dulwich Picture Gallery, the Geffrye Museum and Sutton House. Each organisation who attended sent an employee as well as an artists they had connections to.

Running the two workshops has assisted Magic Me in developing a new model of CPD training which they will advertise as a new training service. Dr McAvinchey has written an academic article for The Journal of Intergenerational Relations and a short magazine feature for Archives, Record Management and Collection. The partnership have discussed a future collaboration called Room With a View and have looked into Arts Council England funding.

Photo Credit: Helen Jermyn / Magic Me  2013

Queen Mary - University of London
Arts & Humanities Research Council
European Union
London Fusion

Creativeworks London is one of four Knowledge Exchange Hubs for the Creative Economy funded by the Arts and Humanities Research Council (AHRC) to develop strategic partnerships with creative businesses and cultural organisations, to strengthen and diversify their collaborative research activities and increase the number of arts and humanities researchers actively engaged in research-based knowledge exchange.