The Creative Voucher scheme enabled small and medium sized businesses to partner with an arts & humanities-based researcher from one of Creativeworks London’s partner institutions. This section shows all of the projects that we have supported. More information about the scheme can be found here.

Creative Voucher Scheme

Talawa Theatre Company / Emergency Exit Arts and Goldsmiths University of London

SME Partner

Gail Babb, Talawa Theatre Company and Chloe Osborne, Emergency Exit Arts

Academic Partners

Sue Mayo, Goldsmiths University of London

Project Title

Creative Routes

Project Description

Creative Routes launched in the 2012/13 academic year, offering four students the opportunity to gain on-the-job training, be involved in specialist skills workshops run by MA Applied Theatre, and take part in practical classes. The programme looks to provide an alternate route to employment in the arts sector, and every year takes on new emerging practitioners to help.

For their Creative Voucher Scheme project the Talawa Theatre Company, Emergency Exit Arts and Goldsmiths University of London partnered to see the further development of the Creative Routes programme. The project offered an opportunity to examine and critique the existing methodology of Creative Routes, identifying what works and what was unsuccessful about the programme. It also presented a chance to adapt and change the methodology, learning from each other’s experience.

A video report was produced with both a long and short edit uploaded to YouTube. Since the project Creative Routes has had twelve graduates complete their programme, nine of which have found employment and three who have continued with further education. Creative Routes are currently testing their revised methodologies with critical friends.


Queen Mary - University of London
Arts & Humanities Research Council
European Union
London Fusion

Creativeworks London is one of four Knowledge Exchange Hubs for the Creative Economy funded by the Arts and Humanities Research Council (AHRC) to develop strategic partnerships with creative businesses and cultural organisations, to strengthen and diversify their collaborative research activities and increase the number of arts and humanities researchers actively engaged in research-based knowledge exchange.