The Creative Voucher scheme enabled small and medium sized businesses to partner with an arts & humanities-based researcher from one of Creativeworks London’s partner institutions. This section shows all of the projects that we have supported. More information about the scheme can be found here.

Creative Voucher Scheme

Theatre Peckham and Royal Central School of Speech and Drama

SME Partner

Teresa Early, Theatre Peckham

Academic Partner

Dr Catherine McNamara, Royal Central School of Speech and Drama

Project Title

What’s it worth? Evidencing the value of participation at Theatre Peckham

Project Description

Theatre Peckham and Royal Central School of Speech and Drama undertook research into young people’s engagement with drama, theatre and performance, to support Theatre Peckham in establishing a performing arts course for post-16s aspiring to enter into education and employment in the creative and cultural sectors. Theatre Peckham wanted to ask young people directly about the value they placed on such education and participation in the arts – what was it worth to them?

The majority of the interviewees described a deep sense of enjoyment as a significant and valuable aspect of their participation. Some described the pleasure they gained from a sense of achievement, a feeling of reward after working hard at something and the enjoyment of release or escape from the everyday as they took on a character’s thoughts and experiences.

The young people spoken to reported using the skills cultivated in drama-related activities in a wide range of areas of their lives such as presentations in class and interacting with people generally.

Approximately half of those interviewed said the environment created by their teachers (in schools and theatre organisations) was invaluable to them. Some spoke of feeling comfortable, and feeling a strong sense of belonging. Some valued the relationships they built with peers as well as with staff.

The project findings were disseminated to industry and academic partners who are also seeking to enhance the recruitment, attainment, retention and experiences of young people from lower socio-economic backgrounds via a report and a panel event. The focus of the event was a panel discussion featuring researchers and practitioners speaking about their involvement and their connection with the findings, offering an overview and a set of insights into the project.


Queen Mary - University of London
Arts & Humanities Research Council
European Union
London Fusion

Creativeworks London is one of four Knowledge Exchange Hubs for the Creative Economy funded by the Arts and Humanities Research Council (AHRC) to develop strategic partnerships with creative businesses and cultural organisations, to strengthen and diversify their collaborative research activities and increase the number of arts and humanities researchers actively engaged in research-based knowledge exchange.