The Creative Voucher scheme enabled small and medium sized businesses to partner with an arts & humanities-based researcher from one of Creativeworks London’s partner institutions. This section shows all of the projects that we have supported. More information about the scheme can be found here.

Creative Voucher Scheme

Prospector Media Ltd and Kingston University London

SME Partner

Lenka Gourdie, Prospector Media Ltd

Academic Partner

Karen Cham, Kingston University London

Project Title

Optimal User Experience for mass customisation of handbags offered by new designers

Project Description

The collaboration between Kingston University and Prospector Media Ltd set out to investigate, explore and develop software that allows for the 3D customisation of consumer handbags. Currently in the market there are opportunities for shoppers to change the shape, colour and material of handbags, however, there is no realistic real-time software that allows for the significant modelling and alterations prior to purchase.

Prospector Media Ltd envisioned a sophisticated tool through which users might scale handbags, adjust materials and textures, and drag and drop design elements into place. All of which would function within the manufactures ergonomic and aesthetic parameters. Using off the shelf modelling libraries it was hoped that with Kingston University’s help a prototype would be designed.

Unfortunately, due to the difficulties regarding intellectual property agreements and the complex schedules of university staff the collaboration wasn’t able to progress far along their desired path. Misunderstanding about what services a university can provide, and the business partners disagreements with the universities funding, further hampered the project.


Queen Mary - University of London
Arts & Humanities Research Council
European Union
London Fusion

Creativeworks London is one of four Knowledge Exchange Hubs for the Creative Economy funded by the Arts and Humanities Research Council (AHRC) to develop strategic partnerships with creative businesses and cultural organisations, to strengthen and diversify their collaborative research activities and increase the number of arts and humanities researchers actively engaged in research-based knowledge exchange.