The Creative Voucher scheme enabled small and medium sized businesses to partner with an arts & humanities-based researcher from one of Creativeworks London’s partner institutions. This section shows all of the projects that we have supported. More information about the scheme can be found here.

Creative Voucher Scheme

Digital Shoreditch and City University London

SME Partner

Ben Selby, Digital Shoreditch

Academic Partner

Dr Sara Jones, City University London

Project Title

Digital Shoreditch Deep Insight – understanding for growth

Project Description

Dr Sara Jones’s work with Digital Shoreditch set out to develop an understanding of the symbiotic relationship between Tech City, the name given to the a cluster of technology companies in East London, and the Digital Shoreditch Festival, a yearly event celebrating technological creativity. The project started out with three key questions: why Shoreditch, who attends the festival, and why do companies take part?

Jones’s research into these questions was concluded into a report consisting of a literature review, findings from her data collection activities carried out at the Digital Shoreditch Festival 2013, a review of comparable events, and the identification of various ways to improve the festival. Jones report highlights the need for better scheduling, the creation of specific networking spaces and improved information on speakers and delegates as the three ways she would raise the standing of the festival. Additionally she suggests that running further events throughout the year would keep the festival’s profile in the public eye.

Though Jones’s report specifically looks at the Digital Shoreditch Festival and its relation to Tech City there is potential for her findings to be applied to other areas of London and creative technological clusters worldwide.


Queen Mary - University of London
Arts & Humanities Research Council
European Union
London Fusion

Creativeworks London is one of four Knowledge Exchange Hubs for the Creative Economy funded by the Arts and Humanities Research Council (AHRC) to develop strategic partnerships with creative businesses and cultural organisations, to strengthen and diversify their collaborative research activities and increase the number of arts and humanities researchers actively engaged in research-based knowledge exchange.