The Audience Agency teams up with Impact

The Audience Agency is delighted to announce a new partnership with marketing agency Impact.

Using Audience Spectrum, The Audience Agency’s audience profiling and segmentation tool, Impact will develop a range of marketing services allowing organisations to target highly engaged customer segments. The partnership will help those cultural organisations signed up to the free Audience Finder tool to translate their audience insights into tactical marketing campaigns.

Howard Buckley, Marketing Director at The Audience Agency said:

“This is a tremendous step forward for both clients of Impact and The Audience Agency, helping them close the gap between the insights organisations are getting about their specific audiences and applying that knowledge in practical ways. In addition, using the Audience Finder dashboard, organisations will find it even easier to measure the success of their marketing activity amongst different Audience Spectrum segments.”

For more about information on Impact’s services using Audience Spectrum, visit their website or call Chris France on 020 7729 5978.

To find out more about how to sign up to Audience Finder to gain insights into your existing and potential audiences, contact the Audience Finder team at audiencefinder@theaudienceagency.org or call 0207 407 4625 and select option 3.